What is Conscious Capitalism?
Founded in 2010 by John Mackey and Raj Sisodia, Conscious Capitalism is an approach to business that rejects the notion that profit and people is binary- that business is a force for good for both employees and the bottom line.
Conscious Businesses seek to:
Create greater harmony between employers and employees
Promote social capital at all levels of the company
Establish workplace cultures that align company behavior with stated values, for all stakeholders
Make a positive impact in their community and the world in general.
Learn more at consciouscapitalism.org
Core Principles of Conscious Capitalism
Higher Purpose: Conscious Businesses provide a sense of meaning and purpose for their people.
By focusing on it's deeper mission beyond that of generating profits, Conscious Businesses inspire, engage and energize it's stakeholders.
Employees and customers love companies that have an inspiring purpose and walk the talk.
Stakeholder Orientation: Rather than limiting a company's mission only to maximizing ROI for shareholders, Conscious Businesses focus their entire ecosystem on:
Creating and optimizing value for all stakeholders
Nurturing interdependence
Understanding that strong and engaged stakeholders results in healthy, sustainable and resilient businesses
Conscious Leadership: Focuses on "we" rather than "me." Conscious Leaders seek to inspire people rather than dominate them and foster environments where innovative thinking and transformation thrives.
Conscious Leaders are dedicated to bringing out the best in those around them and understand that the role of a leader is to serve the purpose of the organization while supporting and creating value for all stakeholders.
Conscious Leaders understand culture's critical role in a company's well-being and endeavor to create an environment of trust and a duty of care.
Conscious Culture: Is the manifestation of values, principles and practices underlying the social fabric of a business that is present in every action.
Conscious Cultures connect stakeholder's to the company's purpose, it's people and processes.
Conscious Cultures foster care and inclusiveness; health and wellness; building trust and social capital amongst team members and all stakeholders.
A Conscious Culture is an energizing, meaningful and unifying work environment that employees gravitate to and are loyal to.
How Conscious Capitalism Informs Our Work
The core principles of Conscious Capitalism speak to the very nature of our work which is about building resilience, well-being, trust and engagement following very unexpected or challenging events that leave stakeholders destabilized and vulnerable.
We work to bring leadership and employees into alignment after a crisis to avoid or work through inaccurate assumptions that can infect company culture and drive unintended outcomes threatening longevity.
We believe in the power of interdependence within an organization- what affects one individual or area has an effect on all stakeholders. This is key to overcoming the sense of powerlessness common in the aftermath of an unexpected event.
We work with clients to identify their company's purpose beyond revenue generation and use that purpose to inspire courage and commitment in working collectively towards something larger than any one individual or crisis.
We believe that work and the workplace should bring value and meaning to all stakeholders. We help clients identify and express at all levels, what that value is and how to harness its power, individually and collectively for the common good.
We know that Conscious Capitalism is good for the bottom line.
Rather than us telling you about the many ways Conscious Businesses are reaping ROI and financial success, listen to Raj Sisodia, Co-Founder of the Conscious Capitalism movement talk about his case studies showing the financial performance of Conscious Businesses exceeding the market by 9 to 1.
Read for more in-depth understanding of Conscious Capitalism and how it can improve retention, productivity, morale, customer loyalty and financial performance for your company.
Firms of Endearment: How World Class Companies Profit From Passion and Purpose by Sisodia, Sheff & Wolfe
Conscious Capitalism: Liberating The Heroic Spirit of Business by Mackey, Sisodia & Hollenbeck
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